Launched today at the NIBA Conference 2011, is a book designed to teach children about risk management. It title is What’s Insurance? Mr Own explains how insurance protects your stuff.

The book, authored by Dr Allan Manning, Managing Director of LMI and illustrated by Gloria Lu of LMI Media, is also designed to explain to the children, grandchildren, and other young people related to those in the insurance industry what we do and the importance of it all. 

Designed to be educate in a fun, brightly illustrated way the book explains where insurance started and how it has progressed to be a huge global enterprise that protects our assets and way of life.

At only $20 including GST it is already being well received. To learn more visit and go to publications.