AIMS have appointed LMI Group as their only non-insurer principal partner, based on the quality of online and consultative services provided to their member companies. AIMS is a joint venture between Austbrokers and IBNA. The services provided to AIMS include LMI Group’s online products: LMI PolicyComparison, LMI BICalculator and the recently released and very popular LMI RiskCoach. Other services include policy drafting, policy review, training and business continuity planning.

"It is a great honour to have been selected by AIMS as a Principal Partner", said LMI Group’s CEO, Dr Allan Manning.

"The management and board of AIMS share our strong view that insurance is not about price. No one remembers the premium price when a loss occurs. It is all about the quality of the cover. This requires a full understanding of the Insured’s needs, the products available in the market, and the matching of the right product to the individual client. It is the advice that matters, not price. Advice does not stop at the start of the policy but also extends to claims and risk management throughout the life of the relationship with the client. The online services developed by LMI Group assist brokers in all areas of their business."

The generational change taking place in the insurance industry is another area being addressed by LMI Group via their embracing of knowledge management and education, both of which are important issues facing AIMS.

The relationship with AIMS is a true partnership whereby working together, greater protection can be afforded to the Insured, and sustainable growth can be achieved by AIMS members and their Principal Partner Insurers.